Aire Aasmäe

• Time as a Gift: Rethinking Gift-Giving Through Digitalisation
• Tutor: Martin Pärn

MOMENTA

Rethinking gift-giving by choosing time over things

Momenta is a digital platform that encourages people to spend intentional time with the people they care for by creating personal traditions.

It enables collaboration for the creation and capture of shared experiences and meaningful moments by initiating and mediating conversation around personal needs and preferences in social settings.

Momenta aims to strengthen relationships and create connections, helping us re-evaluate our priorities when it comes to sharing our time and reconsider how we show appreciation to each other.

Instead of concentrating on the short-lived moment of the gift-exchange, the longevity and durability of a strong personal tradition can be leveraged to develop long-lasting connections.